Saturday, October 30, 2004
Marlon Sanders Lionizes My Husband
Here is the email Marlon sent to his list that caused an avalanche of new subscribers for me (welcome, by the way)!
To: Friend
Subject: The Amazing Big Seminar Limo Story...
Hi,
I promised to tell you the limo story from The Big
Seminar.
Actually, there's much more than the limo story. Much,
much more.
This is a long email...but there is a payoff at the end.
On Sat. night several of the attendees invited Randy
Charac and I in a limo ride to the Magic Castle where we
could see a performance.
I did children's magic birthday parties when I was in the
7th and 8th grade. Randy used to be a professional
magician.
We were all jazzed up.
One of the guys in our group calls the limo. The dispatch
says it'll be there any minute. Twenty minutes later -- no limo.
He calls again. "It's right around the corner." Twenty
minutes later -- no limo.
This went on for an hour or longer.
Unbelievable.
Finally, the limo gets there. The dude is out of gas and
has to make a pitstop. No joke.
He takes us to the Magic Castle. We tell him to wait for
us.
Later, after the show and touring the Magic Castle, we
come out.
"Where's the limo?"
We hunt, search and look.
Ain't no limo to be found anywhere!
This is following the day before when I needed to make
some copies for my presentation off a little memory stick
that *should* work with any computer running XP.
Normally, we would have had everything done. But Windows
XP Service Pack 2 caused us a lot of grief two weeks
before the event. And made proper preparation very
difficult. Plus, I didn't think getting some forms printed would be any big deal.
However, the hotel computers didn't have XP registered, so
they couldn't update the driver needed. The Kinkos down
the street in the Marriott was closed on Saturday, believe
it or freagin' not.
At Office Depot "the girl wasn't in yet" who handles the printing department. Plus, "they aren't even on email yet." So they doubted they could print off the memory stick.
I'm thinking LA, high tech, lots of people, modern stuff. Right?
Staples was a dead end too. Which took us halfway across
LA to a Kinkos. Their machine was broken down. No joke.
Of course, I wasn't clear headed enough by then to ask if
I could rent a computer. Any computer on XP could have
handled it.
Then we went to Fry's to see if I could buy a specialized
power cord for my PC Tablet. The man behind the customer service podium said, "Look on that wall over there."
Guess it woulda been too much to ask him to look it up on
the computer!
HERE'S THE PAYOFF
I go back to the hotel, and I'm telling an attendee this nightmare.
His name was John from --
http://clicks.aweber.com/z/ct/?9XE4BRlChhZ7.s3TmN2Gow.
His wife is Lorrie Morgan-Ferrero. Now, she's been on
Baywatch, has really big name brand credentials and clients ...and so forth.
I coulda personally cared less. I write my own copy.
And got my own course.
But come close and listen carefully for herein a great
secret will be revealed...
John takes off and shows back up in a second with a
ream of paper. He says, "I think I can get those forms
printed for you."
We hop on the elevator and go up to the 12th floor where
there is a printer and computer set up. I *think* that was
a special access floor with a computer setup. Something
like that.
Anyway, John pops the memory stick in the USB, fires up
the printer, and BOOM!
The thing starts printing.
Where he found the ream of paper, I'll never know.
So now I'm chatting with John. He says he specializes in solving problems for people. His wife Lorrie is a copywriter. And one year before their marriage was a tad rocky because "he didn't get the whole marketing thing."
Then, he went with Lorrie to a seminar and all of a sudden
the light bulb blinked on. (Maybe you need to get YOUR
spouse to a seminar!)
Since then, they have become an unbeatable team!
Do you think that during my presentation I made a point of recognizing Lorrie and John? You bet I did.
And you can also BET the bank that this isn't the first
time John went way out of his way to help someone else
solve their problem.
It's a brilliant networking strategy and one that works.
A LOT of people contact me to do JV's and so forth. Almost
none get it right.
John gets it. Help other people first. Solve their
problems.
I used to write for a little short guy.
He was worth 400 million.
In his bedroom was a swimming pool belonging to ex-
president Franklin D. Roosevelt. An odd but convincing
sign of wealth.
Walter used to specialize in solving people's problems.
That's how he got people on his side. I could tell you
story after story.
Like how one guys daughter needed emergency eye surgery.
And he picked her up in his jet and flew her to one of the
top surgeons in the U.S.
And how he helped get people's problem kids into the best
drug rehab programs.
As high tech as LA is, as high tech as an Internet
business is, as sophisticated as all our search engine,
ppc, this-n-that methods are -- at the end of the day --
we sell to people.
We deal with people.
At the other end of the web site is a human being surfing.
Thanks John. You taught us all a lesson. In the midst of
an impersonal world, an impersonal city, and a mass of
people, you stood out like a neon light in a world of
gray.
So John and Lorrie, this email's for you.
Best wishes,
Marlon Sanders
PS: For more great insights into marketing, I highly
recommend my very own Cashlikeclockwork.com system. It's
filled with the kind of insights you gotta have to make
your stuff sell.
You'll even find more stories about Walter in there.
http://clicks.aweber.com/z/ct/?8xZF9rVpEzQITzJwCVbvXQ
Higher Response Marketing, Inc.
11844 Bandera Rd. #469
Helotes, TX 78023
Thanks, Marlon. All I did was marry the guy. And complained about it. Thanks to you, John is getting treated like royalty. He really IS a pretty cool guy!
To: Friend
Subject: The Amazing Big Seminar Limo Story...
Hi,
I promised to tell you the limo story from The Big
Seminar.
Actually, there's much more than the limo story. Much,
much more.
This is a long email...but there is a payoff at the end.
On Sat. night several of the attendees invited Randy
Charac and I in a limo ride to the Magic Castle where we
could see a performance.
I did children's magic birthday parties when I was in the
7th and 8th grade. Randy used to be a professional
magician.
We were all jazzed up.
One of the guys in our group calls the limo. The dispatch
says it'll be there any minute. Twenty minutes later -- no limo.
He calls again. "It's right around the corner." Twenty
minutes later -- no limo.
This went on for an hour or longer.
Unbelievable.
Finally, the limo gets there. The dude is out of gas and
has to make a pitstop. No joke.
He takes us to the Magic Castle. We tell him to wait for
us.
Later, after the show and touring the Magic Castle, we
come out.
"Where's the limo?"
We hunt, search and look.
Ain't no limo to be found anywhere!
This is following the day before when I needed to make
some copies for my presentation off a little memory stick
that *should* work with any computer running XP.
Normally, we would have had everything done. But Windows
XP Service Pack 2 caused us a lot of grief two weeks
before the event. And made proper preparation very
difficult. Plus, I didn't think getting some forms printed would be any big deal.
However, the hotel computers didn't have XP registered, so
they couldn't update the driver needed. The Kinkos down
the street in the Marriott was closed on Saturday, believe
it or freagin' not.
At Office Depot "the girl wasn't in yet" who handles the printing department. Plus, "they aren't even on email yet." So they doubted they could print off the memory stick.
I'm thinking LA, high tech, lots of people, modern stuff. Right?
Staples was a dead end too. Which took us halfway across
LA to a Kinkos. Their machine was broken down. No joke.
Of course, I wasn't clear headed enough by then to ask if
I could rent a computer. Any computer on XP could have
handled it.
Then we went to Fry's to see if I could buy a specialized
power cord for my PC Tablet. The man behind the customer service podium said, "Look on that wall over there."
Guess it woulda been too much to ask him to look it up on
the computer!
HERE'S THE PAYOFF
I go back to the hotel, and I'm telling an attendee this nightmare.
His name was John from --
http://clicks.aweber.com/z/ct/?9XE4BRlChhZ7.s3TmN2Gow.
His wife is Lorrie Morgan-Ferrero. Now, she's been on
Baywatch, has really big name brand credentials and clients ...and so forth.
I coulda personally cared less. I write my own copy.
And got my own course.
But come close and listen carefully for herein a great
secret will be revealed...
John takes off and shows back up in a second with a
ream of paper. He says, "I think I can get those forms
printed for you."
We hop on the elevator and go up to the 12th floor where
there is a printer and computer set up. I *think* that was
a special access floor with a computer setup. Something
like that.
Anyway, John pops the memory stick in the USB, fires up
the printer, and BOOM!
The thing starts printing.
Where he found the ream of paper, I'll never know.
So now I'm chatting with John. He says he specializes in solving problems for people. His wife Lorrie is a copywriter. And one year before their marriage was a tad rocky because "he didn't get the whole marketing thing."
Then, he went with Lorrie to a seminar and all of a sudden
the light bulb blinked on. (Maybe you need to get YOUR
spouse to a seminar!)
Since then, they have become an unbeatable team!
Do you think that during my presentation I made a point of recognizing Lorrie and John? You bet I did.
And you can also BET the bank that this isn't the first
time John went way out of his way to help someone else
solve their problem.
It's a brilliant networking strategy and one that works.
A LOT of people contact me to do JV's and so forth. Almost
none get it right.
John gets it. Help other people first. Solve their
problems.
I used to write for a little short guy.
He was worth 400 million.
In his bedroom was a swimming pool belonging to ex-
president Franklin D. Roosevelt. An odd but convincing
sign of wealth.
Walter used to specialize in solving people's problems.
That's how he got people on his side. I could tell you
story after story.
Like how one guys daughter needed emergency eye surgery.
And he picked her up in his jet and flew her to one of the
top surgeons in the U.S.
And how he helped get people's problem kids into the best
drug rehab programs.
As high tech as LA is, as high tech as an Internet
business is, as sophisticated as all our search engine,
ppc, this-n-that methods are -- at the end of the day --
we sell to people.
We deal with people.
At the other end of the web site is a human being surfing.
Thanks John. You taught us all a lesson. In the midst of
an impersonal world, an impersonal city, and a mass of
people, you stood out like a neon light in a world of
gray.
So John and Lorrie, this email's for you.
Best wishes,
Marlon Sanders
PS: For more great insights into marketing, I highly
recommend my very own Cashlikeclockwork.com system. It's
filled with the kind of insights you gotta have to make
your stuff sell.
You'll even find more stories about Walter in there.
http://clicks.aweber.com/z/ct/?8xZF9rVpEzQITzJwCVbvXQ
Higher Response Marketing, Inc.
11844 Bandera Rd. #469
Helotes, TX 78023
Thanks, Marlon. All I did was marry the guy. And complained about it. Thanks to you, John is getting treated like royalty. He really IS a pretty cool guy!
Lower the Bar
I was so excited. I got a cool new power point template with orange and yellow flames. It’s not too much (well, maybe it is), but I don’t care. I like it.
So I transferred my regular presentation to the new template. I got some mesmerizing slide transitions like Jim Edwards used (spinning boxes and such that the audience at Big Seminar were oohing and aahing about). My handouts were ready to go.
Then I find out…they don’t have a projector where I’m speaking. Bummer.
So I freak out. I call my marketing buddies, who don’t answer their phones (they’re busy marketing). I dial up my mastermind group. No go. I beg to borrow my ex-husband’s projector and big ‘ol screen to drag on the one day roundtrip flight. He says yes. I don’t know how to set this up, mind you. Now John usually goes with me. But since this is just one day, he opts to stay at home and take care of the kids. So I figure I can just figure it out and follow the manual (never mind that techno geek John was unable to set this monster up at the last event and we had to borrow someone else’s).
My flight is an hour so I’ll have to go through security, take off my shoes, get pat down by the female guard (those metal things are set so low now even my belly ring makes it beep)…all while dragging around a 6 foot screen that weighs about 45 pounds, a projector, a laptop and a purse. Hmmm. This isn’t sounding like such a good idea.
Finally, I whine to my husband, John. But he’s used to me making a big deal out of little things. So he just waits for me to get a grip. (Why is it so easy for him to not get mired in the details? Because he’s good at seeing the view from 10,000 feet. He’s a big picture guy, while I’m stuck staring at blades of grass up close and personal).
Handouts. We nix the projector idea and decide on handouts instead. “Well, they can’t just by ANY handouts,” I say!! “They have to be eye-catching and fancy. I want them spiral bound with a clear cover and black back. The front page should be color. Oh and they have to be ready by this weekend, John. Thank you very much.”
“Lower the bar,” he reminds me. He has an annoying way of remembering all the chunks of wisdom I tell him then feeding them back to me. He reminded me that Tom Antion widely distributes a recording with some very bizarre background noises (that’s a whole different story I’ll tell you sometime). One of John Reese’s most highly acclaimed articles is about writing “cr@p” for the internet. Alexandria Brown even told me sometimes those of us who care try so hard for perfection, we don’t get anything done.
Lower the bar.
That does NOT mean under-deliver. Far from it. All it really means is don’t worry so much about perfection. I say this for you as much as I say it for myself, because I know other people suffer from this same affliction.
You are an expert in your field, right? So just share that information and people will be able to improve their businesses. They don’t need shiny covers on their handouts. They don’t need eye-popping power point presentations. All they need is information. Information given to them from a place of empathy for what their needs are. And your expertise. So I’m going to go to my event on Monday and share some down and dirty information that will undoubtedly help them with their marketing and their businesses. Lower the bar enough to step into your own power.
So I transferred my regular presentation to the new template. I got some mesmerizing slide transitions like Jim Edwards used (spinning boxes and such that the audience at Big Seminar were oohing and aahing about). My handouts were ready to go.
Then I find out…they don’t have a projector where I’m speaking. Bummer.
So I freak out. I call my marketing buddies, who don’t answer their phones (they’re busy marketing). I dial up my mastermind group. No go. I beg to borrow my ex-husband’s projector and big ‘ol screen to drag on the one day roundtrip flight. He says yes. I don’t know how to set this up, mind you. Now John usually goes with me. But since this is just one day, he opts to stay at home and take care of the kids. So I figure I can just figure it out and follow the manual (never mind that techno geek John was unable to set this monster up at the last event and we had to borrow someone else’s).
My flight is an hour so I’ll have to go through security, take off my shoes, get pat down by the female guard (those metal things are set so low now even my belly ring makes it beep)…all while dragging around a 6 foot screen that weighs about 45 pounds, a projector, a laptop and a purse. Hmmm. This isn’t sounding like such a good idea.
Finally, I whine to my husband, John. But he’s used to me making a big deal out of little things. So he just waits for me to get a grip. (Why is it so easy for him to not get mired in the details? Because he’s good at seeing the view from 10,000 feet. He’s a big picture guy, while I’m stuck staring at blades of grass up close and personal).
Handouts. We nix the projector idea and decide on handouts instead. “Well, they can’t just by ANY handouts,” I say!! “They have to be eye-catching and fancy. I want them spiral bound with a clear cover and black back. The front page should be color. Oh and they have to be ready by this weekend, John. Thank you very much.”
“Lower the bar,” he reminds me. He has an annoying way of remembering all the chunks of wisdom I tell him then feeding them back to me. He reminded me that Tom Antion widely distributes a recording with some very bizarre background noises (that’s a whole different story I’ll tell you sometime). One of John Reese’s most highly acclaimed articles is about writing “cr@p” for the internet. Alexandria Brown even told me sometimes those of us who care try so hard for perfection, we don’t get anything done.
Lower the bar.
That does NOT mean under-deliver. Far from it. All it really means is don’t worry so much about perfection. I say this for you as much as I say it for myself, because I know other people suffer from this same affliction.
You are an expert in your field, right? So just share that information and people will be able to improve their businesses. They don’t need shiny covers on their handouts. They don’t need eye-popping power point presentations. All they need is information. Information given to them from a place of empathy for what their needs are. And your expertise. So I’m going to go to my event on Monday and share some down and dirty information that will undoubtedly help them with their marketing and their businesses. Lower the bar enough to step into your own power.
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