Red Hot Copywriting

As Red Hot Copy becomes "greener" we kicked off the private mastermind group, the Sterling Inner Circle with a *Crash Course in Conscious Marketing: New Ways to Get the GREEN*. It was a phenomenal call backed by research I did to support the fact, that, yes, Virginia, conscious consumers are a very real and growing market. For info on how to hear this call, visit www.redhotcopy.com/sterling.htm.

Our next call is Friday, November 17th at at 3pm Pacific/4pm Mountain/5pm Central/6pm Eastern called:

*How to Use Mind Mapping to Tap Into Your Inner Genius, Unleash Your Creativity, and Streamline Your Sales Process *

Here are a few questions I was getting about the program:

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YOU ASK: “What exactly IS the *Sterling Inner Circle* group?”

I ANSWER: It’s a private mastermind group focused on relationship marketing.

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YOU ASK: “Who is it right for?”

I ANSWER: This group attracts a specific kind of entrepreneur. If your Match.com profile describes you as a conscious and enlightened innovator who plays well with others, you’re a primo candidate. (If you have a good sense of humor, that’s a plus.)

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YOU ASK: “Why are you launching the *Sterling Inner Circle* group?”

I ANSWER: For three reasons actually. One is because I see a type of entrepreneur out there who is principled but still wants to make a nice living. There is a way to do BOTH but most so-called-gurus won’t tell you that. Two is because I’m currently running a high-end mentoring program which I adore, but I just can’t reach as many people as I’d like. Three is because I want to create a space where those like-minded entrepreneurs can meet, greet, and support each other.

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YOU ASK: “What’s included in my monthly membership fee?”

I ANSWER: A whole lot of attention! I have already been told by my trusted advisors I am packing way too much in. Whatever. I’ve always done things my way. Here’s whatcha get:

==> Private group coach meeting via telephone each month;
==> Opportunity to get your personal business questions answered by me through the forum and on live calls;
==> Downloadable AUDIO recordings (in MP3 format);
==> Online written PDF transcripts;
==> Monthly printed newsletter, *Hot Off the Presses*;
==> Handsome binder for easy organization of *Hot Off the Presses* newsletters;
==> Open access to private *Red Hot Copywriting Forum* to maximize networking and joint venture opportunities;
==> Limited Offer Bonus: *Look Over Lo’s Shoulder Copy Critique* (see one in action at www.redhotcopy.com/sterling.htm)

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YOU ASK: “Will the calls be recorded?”

I ANSWER: Yes. As John Childers says, speakers and entrepreneurs should only record everything we do on days ending in “y”. They will also be transcribed for you so you won’t miss a thing.

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YOU ASK: “I hate writing copy. Is this program for me?”

I ANSWER: Let me be honest; a lot of people don’t dig writing copy. I get it. But it doesn’t matter. That’s NOT what the *Sterling Inner Circle* is about. It’s a program tailored to ALL aspects of your marketing model: getting famous, selling more stuff, and creating a frenzied legion of groupies. (Although you’ll be amazed how teeny tweaks to your copy make a mega difference in your conversion rates and profits.)

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YOU ASK: “I love writing copy. Is this program for me?”

I ANSWER: Well of course you’ll learn some of the killer copy secrets I’ve amassed over the years (making me a leader in the field). I’ll also show you how I pieced the puzzle together to create a powerhouse of a copywriting/consulting career. But again, this is a program designed to integrate ALL aspects of marketing – not just the copy.

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YOU ASK: “Will all the calls be about ‘green’ topics?”

I ANSWER: No but there will be a heavy infiltration of tree hugger sensibility in each of them. Like Tom Cruise, I’m doing the research and what I’m filtering out the nuggets for you sure to streamline your processes - and bring in the green. (Sorry but I couldn’t resist.) Other topics may include pay per click ads, blogging for dollars, getting publicity, testing/tracking, writing headlines, time management, how to prioritize, shopping cart secrets, podcasting, delegation – whatever you need to run a lean, mean PROFITABLE marketing machine. This group is meant to be a collaboration of what you want to focus on most.

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YOU ASK: “How do I get started?”

I ANSWER: Visit www.redhotcopy.com/sterling.htm and sign up. You will immediately be taken to the welcome page that guides you through each easy step.

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Hope to hear you on the call. The members blow me away with their knowledge and support of one another.